Recent events at Coca-Cola Plastic Bottle Recycling UK, are very welcome to waste management industry opinion-formers. It is also a big vote for the further development of the circular economy.
Governments can talk about issues which concern us, they can pass legislation, and the population can want a thing to happen, but nothing will change and we will get nowhere until people who can make a difference take action.
That’s why we are so happy to be able to post about the good news for plastic bottle recycling emanating from the Coca-Cola organisation in the UK and their intention to raise the proportion of recycled material they use. This company is not only very large, but it is a leader in its industry. Where Coca-Cola leads you can be pretty sure, many other manufacturers will follow.
Want to find out more about what Coca-Cola is doing about Plastic Bottle Recycling? If so, we suggest that you scroll down this page, read our article snippets on this subject, and visit those sites if you need further information.
Coffey Visits Coca-Cola Plastic Bottle Recycling Facility
Environment Minister Thérèse Coffey visited Europe’s largest plastic bottle recycling facility to see how Coca-Cola European Partners (CCEP) plans to support the circular economy in Great Britain by doubling the amount of recycled PET used in all its bottles by 2020.
As part of its new sustainable packaging strategy, CCEP has set out an ambition to work with local and national partners to recover all of its packaging so that more is recycled and none ends up as litter.
CCEP’s plan to use 50% recycled PET in all its plastic bottles by 2020 is a key element of the new strategy and will be achieved through a partnership with Clean Tech UK, which will supply the recycled material from its reprocessing plant in Hemswell, Lincolnshire. via ciwm-journal.co.uk
Coca-Cola Creates Advert Made From 100% Recyclable Packaging
Coca-Cola Great Britain has created its first ever ad made entirely out of its 100% recyclable packaging.
Love Story, created by Ogilvy and Mather Berlin, tells the story of two bottles who fall in love as they meet over and over again after being disposed of properly and recycled into new bottles. The ad aims to encourage more people to recycle and highlights how plastic bottles can be reused to produce more plastic bottles.
The ad has recycling at its heart as the entire set was made entirely out of recyclable material – mainly Coca-Cola packaging. It was created by Berlin-based artist Lacy Barry who used more than 1,500 Coca-Cola, Fanta, Sprite, Smartwater and Honest bottles and cans during production.
“The beauty of Love Story is that it reminds people our packaging is valuable, as it can be recycled into more packaging over and over again. All of our packaging is 100% recyclable and has been for some time now”
The ad premiered on Channel 4 on 28 July and will continue on cinema, digital and social media throughout the summer. The campaign will communicate its message about recycling to 35 million Britons by the end of this year.
The new ad is part of Coca-Cola Great Britain’s new sustainable packaging strategy, which sees the company aim to recover all its packaging, as well as setting the ambition to increase recycled PET in bottles from 25 per cent to 50% by 2020. via ciwm-journal.co.uk
Environment minister visits Coca-Cola plastic bottle recycling facility
Environment minister Thérèse Coffey has visited Europe’s largest plastic bottle recycling facility to see how Coca-Cola plans to double its recycled PET usage.
“It is really encouraging to see Coca-Cola embracing sustainable packaging options to help reduce waste, make better use of resources and encourage more people to recycle and cut littering,” said Coffey. “I hope more companies will follow suit with steps to make their products more sustainable.”
Julian Hunt, vice president public affairs, communications & sustainability at CCEP, said: “Our desire to double the amount of recycled material we use in our plastic bottles sends a clear signal that we want to play a positive role in supporting the circular economy here in Great Britain. Our ambition – and our ability to go further in the future – will require reform of the packaging collection system in Great Britain and we will work with others to champion the changes that are required to ensure all our valuable materials are recovered.” via Packagingnews.co.uk